Before you go all Jeff Bezos on the architecture industry you must first create the ultimate architecture business name.

The architecture business name you are after will be memorable, unique and timeless.

Follow this important guide to help you generate the architecture business name for success.

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Is Your Business Name Memorable? 

What names do your competitors use? Choose a name that is novel and innovative.

Architecture is a competitive market, there will be plenty of competition trying to win the same work. Your business name needs to stand out from the crowd to help establish your unique position.

Don’t Be Too Narrow

Your business may expand into other niches or industries. Your business name could have an ‘umbrella’ description that doesn’t limit you in what you can sell. If your business is called ‘Best Bananas’, then it will be confusing when you try to sell apples… right? Avoid naming your niche and location!

Is Your Business Name Professional?

Not only does your business name need to be unique, but It also needs to denote a level of professionalism and trust. You need to tell potential clients in a few words that your level of service is second to none.

Get Feedback

Conduct your first piece of market research by asking people for their opinion. Learn what their favourites are and ask for suggestions. You may have a bias, they do not, and your business name is to attract clients.

Does it Tell a Story?

There is no sale without a story. You need to spark an emotion in someone before you can get them to buy from you. This could start with your architecture business name.

Say it Out Loud!

You are going to say it a lot, so it needs to sound good, give it a try! You’ll be surprised how saying your business name aloud informs your decision.

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